![]() 2%, respectively) and aided awareness nearly triple that of the average video game release (71% vs. Key metrics for the game have been growing steadily since the title first appeared in tracking in May of this year, with Call of Duty: Modern Warfare 2 outperforming benchmarks across measures including awareness, purchase interest, rating and purchase urgency.Īctive gamers know that Call of Duty: Modern Warfare 2 will be available, with current unaided awareness six times higher than historical benchmarks (12% vs. ![]() ![]() In addition, there is an expectation that the game will be high-quality. Data from Nielsen’s weekly Video Game Tracking service corroborates what the online buzz suggests: Active gamers are aware of and highly eager to experience Call of Duty: Modern Warfare 2. ![]()
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